Archive for the ‘Strategy and Tactics’ Category

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re looking for examples, read more in our Introduction to Omnichannel marketing and these examples [...]

The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be given money (virtual). Watch out from May [...]

Ciaran and Daniel discuss Social Media Risk Mitigation, Social Media Policy, and how you go about setting guidelines and expectations for your internal teams. Follow our recommended key steps to lower risks and make life in social channels plain sailing. Ciaran gets slightly over animated about steak [...]

While most of us are aware of the benefits on engaging with customers online, many brands are still fearful of utilising social media within their marketing activities for fear of receiving a negative response. We often enjoy highlighting the brands that fail in their quest for social [...]

Facebook Graph Search, Vine and Google Analytics Gallery are the biggest announcements January planning with Smart Insights January is the time of year when many look again at their priorities for the year ahead. To help with this, Smart Insights ran a series of 8 free webinars [...]

Content Marketing is what everyone is talking about and will be a focus for digital marketing in 2013. But what many people are struggling to understand is how SEO fits into this approach. The answer depends very much on your view of SEO but essentially SEO was [...]

Let’s face it, we love our buzz words and content marketing is the buzz of the moment. But beyond the hype is a strategic and focused approach which is designed to lift your brand above the noise and offer your customers a rich and engaging experience. While [...]

When developing your social media activity it’s important to ensure that all of your communication is aligned to your existing brand and consistently demonstrates your values. Identifying your values If you don’t already have a clear set of brand values this is a good place to start [...]

For many brands, Facebook and Twitter are viewed as another platform for broadcasting corporate messages and rarely are they linked to any strategic goals or objectives. I often hear brands declare they want to create a Facebook account or get their brand on Twitter, but very few [...]