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Archive for the ‘The F-Commerce Handbook’ Category

The Social Commerce Handbook: 20 Secrets For Turning Social Media Into Social Sales

Thursday, August 16th, 2012

In a previous post, I wrote about an ebook that Dr. Paul Marsden, Editor of Social Commerce Today, and I had written entitled The F-Commerce Handbook: 10 Secrets For Unlocking the Sales Potential Of Facebook. (It’s also now available in paperback.) That book was the precursor to a new book that will be available in [...]

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Posted in blog, F-Commerce, Facebook Commerce, Paul Marsden, Social Commerce, The F-Commerce Handbook, The Social Commerce Handbook | No Comments »

From Chicken Fingers to Blow Drys, Niche Wins

Tuesday, August 14th, 2012

Raising Cane’s, a restaurant chain that started with a single location in Baton Rouge, Louisiana in 1996, sells one thing – chicken fingers. The chain does not sell burgers, fish, or even a variety of types of chicken – just one item cooked in one style, along with a limited selection of sides. With more [...]

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Posted in blog, F-Commerce, Facebook Commerce, raising cane's, Social Commerce, the drybar, The F-Commerce Handbook | No Comments »

The F-Commerce Handbook, New Book by Paul Marsden and Paul Chaney

Tuesday, June 19th, 2012

It’s time to let the proverbial cat out of the bag. Along with Dr. Paul Marsden, editor of Social Commerce Today, I’ve just written a new ebook called The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, published by McGraw-Hill. It’s available in Kindle and Nook editions and will soon be available [...]

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Posted in blog, Books, F-Commerce, facebook, Facebook Commerce, Marketing, Social Commerce, social media, The F-Commerce Handbook | No Comments »