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Archive for the ‘trends’ Category

This Week in Digital – April 9, 2014

Friday, April 11th, 2014

This Week in Digital – April 9, 2014

The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before m…

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This Week in Digital – April 2, 2014

Friday, April 4th, 2014

This Week in Digital – April 2, 2014

The White House objects to Samsung’s retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dropping, the Facebook page cost calculator, Google+ and LinkedIn performance, the availability of cross-device analytics,…

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This Week in Digital – 3/19/2014

Wednesday, March 19th, 2014

This Week in Digital – 3/19/2014

The unbearable lightness of behavioral targeting, digital opportunities for 2014, an anti-social network, Chinese tech IPOs in the US, Twitter’s birthday, Facebook privacy settings, four models of brand newsrooms, an essential marketing workshop for un…

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The secret to WREN’s viral First Kiss video: simplicity and authenticity

Thursday, March 13th, 2014

So by now, you’ve probably watched Tatia Pilieva’s First Kiss video that has been going seriously viral. It’s clear that the video was actually a marketing move from fashion brand WREN. What’s striking to me is that the style of the video is si…

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Posted in #Keepitreal, #signofthetimes, #SimplicityPays, advertising campaign, and other stories, authenticity, brand storytelling, brand videos, customer experience, fashion, fashion brands, fashion models, First Kiss Video, Global, purpose, retail, simple is smart, simplicity, social media strategy, Tatia Pilieva, trend watching, trending, trends, Video advertising, viral videos, WREN | No Comments »

This Week in Digital – 3/12/2014

Thursday, March 13th, 2014

This Week in Digital – 3/12/2014

There’s big money in anonymity, reddit as a source for story ideas, Omnicom and Instagram sign a deal, video ads launch on Facebook, ecommerce inside WeChat, what sets social innovators apart, the harsh realities of content marketing, the true meaning …

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This Week in Digital – 3/5/2014

Thursday, March 6th, 2014

This Week in Digital – 3/5/2014

A world record for Twitter, Samsung and Ellen, Mashable gets another investor, Yahoo ties things up, millions of Getty images available for free, messaging apps, personalities of the major social networks, Facebook’s bid for wifi drones, when big data …

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Collaboration: Sharing is the New Buying

Tuesday, March 4th, 2014

Collaboration: Sharing is the New Buying

Late last year, Jeremiah Owyang left Altimeter Group to form a venture called Crowd Companies. The concept was simple: the self-serve nature of the web, technology and innovation has given rise to the ability for people to collaborate with each other t…

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This Week in Digital – 2/26/2014

Friday, February 28th, 2014

This Week in Digital – 2/26/2014

The Bitcoin hiccup, plenty of post-WhatsApp acquisition chatter, Facebook getting up in LinkedIn’s business, Twitter tweaks its product for growth, a surprising data analyst hire at the New York Times, a software vendor guide for employee advocacy, l…

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This Week in Digital – 2/19/2014

Thursday, February 20th, 2014

This Week in Digital – 2/19/2014

Big acquisition news, the top 10 most innovative companies in a few fields, free Wi-fi for the world, how much real-time television conversation happens on Facebook, the benefits of Google+, predictions for brand publishing in 2014, more sites hacked,…

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This Week in Digital – 2/12/2014

Friday, February 14th, 2014

This Week in Digital – 2/12/2014

Twitter’s biggest challenge, a major acquisition, the rise of the platishers, Facebook click fraud – or not, Facebook “truthers,” the dark horse social network, WeChat is taking on too much, finding your marketing moral compass, the IAB’s measurement a…

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