Archive for the ‘Twitter’ Category

Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’ Read on to measure and compare how your business is engaging with its followers… Engagement facts: The number one main rule on Twitter – Don’t talk about yourself all the time; instead be useful to [...]

We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt?  [...]

Stocks on Wall Street’s Dow Jones Industrial Average (DJIA) tumbled about 1 percent after Associated Press, a news agency, was hacked and sent out an erroneous Twitter post about explosions at the White House and President Obama being injured on 23^rd April 2013. The market recovered from the fall…

The post The Impact of Social Media on Wall Street and the Financial Markets appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

18 months ago, an almost-forgotten brand surfaced on Twitter with what seemed to be an inept intern at the helm, making a brave stab at the old social media. The reaction was amusement – and confusion. Was it real? Was it a joke? Either way, followers flocked to the account, intrigued by the tweets (covering [...]

Malcolm Bell (@malcolmbell), founder of www.zaggora.com, talks to us about how viral marketing has been crucial to the business. When I first launched ecommerce exercise wear company Zaggora in July 2011 with my wife Dessi and a good friend from university, our marketing strategy consisted largely of two things: we had a promising product – [...]

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by PeekAnalytics. The request was to share the analysis with you, my readers.Rather than reporting on a third person

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wi…

A roundup of relevant links affecting our industry.Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to kee…

For some parts of the world this is the season of the chocolate egg, and like most chocolate goodies there’s no limit to the variety on offer. So on the basis that the egg did a pretty good job for Jack Dorsey, we thought we’d see what your chocolate leanings might suggest about your social… Continue reading →

Twitter lists have been around for several years now but we still believe it is one of the most valuable assets Twitter has to offer. Many marketers are asking for segmentation of their followers and lists are a great and simple way to do this. Twitter lists enable you to…

The post How to set up a Twitter List appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.