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The trials and tribulations of Olympic fashion

Monday, July 30th, 2012

Billions of people from around the world tuned in to watch the Opening Ceremony of the London 2012 Olympics. For athletes from Argentina to Zimbabwe, the Games provide unprecedented visibility—and an opportunity to create moments of great national pr…

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Posted in brand, brand essence, brand image, British Olympic team, Canadian Olympic team, design principles, fresh design, Global, London 2012 Olympics, Olympic uniforms, Ralph Lauren, Roots, Stella McCartney, U.S. Olympic team, unexpected design | No Comments »