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Archive for the ‘usability’ Category

Digital Marketing News – Cookie guidance has arrived! And it isn’t half bad.

Wednesday, May 2nd, 2012

Digital Marketing News – Cookie guidance has arrived! And it isn’t half bad.

As the deadline looms for the EU Cookie Directive on 26 May we have finally been issued with a code of conduct which aims to clarify what’s expected of website owners and lays down the penalties for those who breach it. Unsurprisingly it hasn’t come from the Information Commissioner’s Office but from the International Chamber [...]

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Posted in best practice, blog, cookies, Digital Marketing News, privacy, usability | No Comments »

Digital Marketing News – Improving your CTR using rich snippets.

Sunday, April 15th, 2012

Digital Marketing News – Improving your CTR using rich snippets.

It’s been a while since I had a proper geek out and recent changes around microdata gives me a great opportunity to look at some of the more technical aspects to improving your SEO; Rich Snippets. Using additional HTML tags to highlight key pieces of content in SERPs isn’t a new thing, there have been [...]

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Posted in blog, Digital Marketing News, Google, SEO, usability, web site optimizer | No Comments »

Digital Marketing News – The new Google privacy policy – how it affects you

Thursday, January 26th, 2012

From March 1st Google will be releasing a new privacy policy which replaces its more than 60 strong current policies relating to each of its products and services. The new policy aims to provide a single reference point for users and gives Google greater powers to share data more easily across its application. While users [...]

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Posted in blog, Digital Marketing News, Google, social media, usability | No Comments »

How to Optimise Creative and Landing Pages to Boost Sales Via Your Affiliate Program

Saturday, November 5th, 2011

How to Optimise Creative and Landing Pages to Boost Sales Via Your Affiliate Program

TweetA couple of weeks ago I gave a presentation at Conversion Thursday Manchester, an inspiring bi-monthly event that centres around online conversion and web optimisation. I discussed the importance of conversion in affiliate marketing, as it is o…

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Posted in affiliate conversion rates, Affiliate Marketing, affiliate-program, Affiliates, cashback, commission junction, content, conversion, conversion thursday manchester, ctman, earning per click, epc, Events, geo-targeting, landing pages, Network Solutions, onsite conversion, optical express, optimisation, PAID SEARCH, PPC, publisher, Purple Parking, SEO, Sinead Hernen, UK2.Net, usability, vodaphone, Voucher Codes, web optimisation | No Comments »

Digital Marketing Podcast Episode 41 – Facebook Vs YouTube Usability

Monday, September 5th, 2011

Ciaran talks to Glow labs’ Mayar Upadhyaya and Alistair Alexander from Mencap, about their innovative work customizing the Facebook Interface their users to encourage them to participate online.  Mayar and Alistair  talk us through some of the Facebook interface issues that hit hard for users with reading and language disabilities. We also discover a surprising [...]

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Posted in accessibility, blog, Digital Marketing Podcast, facebook, usability, YouTube | No Comments »

Complete Marketing Guide to QR codes

Monday, May 30th, 2011

I want to share an interesting fact with you. Compression of data is no new thing.  In the 19th Century sending a message was an expensive business, so they developed data compression as a tax dodge. ( no really… read on)  Our forefathers had some early networks. Sneaker nets that crossed the UK via stage [...]

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Posted in mobile, QR, QR codes, quick response, quik response, Reports, Strategy and Tactics, usability | No Comments »

How was it for you? The joy of UX

Saturday, November 28th, 2009

How was it for you? The joy of UX

Google is planning and currently beta testing some design/ layout changes, both on the Home page and the Search Results page to include a new left-hand navigation pane. Google is known for making such changes very rarely and when it does, for researchi…

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Posted in Apple, Google, Jakob Nielsen, usability, user experience, UX | No Comments »

Get a clue! DON’T ask people to register!

Friday, August 21st, 2009

Stop asking customers to register before they even know they want to do business with you. It’s a sure way to kill commitment.

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Posted in Marketing, registration, usability, user experience | No Comments »

Get a clue! DON’T ask people to register!

Friday, August 21st, 2009

Get a clue!  DON’T ask people to register!

Stop asking customers to register before they even know they want to do business with you. It’s a sure way to kill commitment.

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Posted in Marketing, registration, usability, user experience | No Comments »

Usability checklist – can the homepage break the rules!

Friday, March 6th, 2009

Looking at the accepted conventions of web design usability and pondering the question as to whether the home page can break the rules.

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Posted in Marketing, usability | No Comments »

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