Archive for the ‘user experience’ Category

A Facebook patent application published last January tells us that a new marketing ploy is potentially going to be set in place, enabling users to get rid of distracting ads.   But, while removing ads is just something most users can be hopeful for in enhancing user experience, this specific patent filed in mid 2011,… Continue reading →

What’s the purpose of scientific notation in the math and science world? To simplify numbers by emphasizing their most relevant traits and reducing them to more usable scales. Scientific notation teases out what’s important for the problem at hand …

Though it may sound counter intuitive, simplicity is anything but simple. In fact, it requires a lot of hard work, and few companies have been able to deliver simplicity effectively. For the past three years, my company has conducted its Global Brand S…

Road crews survey before they start laying blacktop. Doctors run a battery of tests before prescribing treatments. Coaches study game videos and pore over stats and records before heading onto the field. Due diligence is a widely accepted practice in j…

Do you browse the web on your phone or computer more often? Is there a difference? How many times have you opened your Yelp mobile app, turned on your iPad for Google Maps and chatted on your laptop to see who’s around?

Have you noticed a subtle change in how you browse some content online?For many sites, you no longer have pages of content that you need to navigate with “next” and “previous” buttons.  Instead as you browse the content and start to reach the end,…

Caroline Gaffney, product manager at LinkedIn, was recently quoted in Design Week as saying, ”We’ve started to roll out a simpler and easier way to navigate the homepage that offers quick access to the relevant information and updates that help you…

If you’re reading this, you probably spend a lot of time online. (If you don’t, your interest in online marketing is commendable.) And it’s easy for folks like us to forget that there are people who don’t spend as much time online. When we encounter a …

I don’t use Twitter anymore. Brainless 140-character-or-less chatter by people expressing their opinions about opinions is boring. And Facebook now sits last camel in my social network caravan, having given way to a new method of interacting with fri…

Just because data giants like Facebook and Google don’t communicate their privacy policies well (check out our recent SimplicityLab™ report on this topic), that doesn’t mean other giants out there don’t do it well. In recent weeks, I’ve seen …