Creating the right rhythm of communications across the customer journey

Simplicity in the healthcare industry is on life support. This is one of the findings from Siegel+Gale’s recently released 2011 Global Brand Simplicity Index, which articulates the across-the-board demand for simplicity in various industries. According to the survey, health insurance ranked 24th in a field of 25 industries. Complexity exacts a heavy toll in an industry challenged by escalating costs, strict regulation and an undifferentiated marketplace.