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The London Olympics – How the Whole World Watched
VeInteractive | August 13, 2012
In two of the UK’s most iconic weeks; Usain Bolt became the fastest man in both the 100m and 200ms, winning both races back to back; Michael Phelps announced his retirement after 4 gold medals and Andy Murray defeated Roger Federer in the men’s tennis final.
This all played a huge part in the global-increase of internet usage for digital viewers. Traffic for the BBC’s iPlayer for example – which streamed live coverage – jumped 30 % when Usain Bolt won the 100-metre final according to the official communications partner of the Olympics, BT.
The BBC also recorded a staggering 7.8m browsers worldwide for their sports webpage on Saturday which included 5.6m million UK browsers – a global record. Both the global and UK browser records were broken on Sunday when they increased to 8.3m global and 6.1m UK browsers…at the same time!
Mobile phone operators have also seen a spike in data traffic since the Olympics began, as users watched events on their phones, checked results and updated their social networking sites. When Bradley Wiggins took gold for Britain in the Olympic cycling, Vodafone reported a new record for the amount of data carried over its network per second.
Vodafone also reported that, since the opening ceremony, data usage in the Olympic Park has made up 8 % of London’s total usage.
Now the Olympic flame has been passed on to Brazil, a nation of
social media-ites and a growing number of online shoppers, we at Ve are certain they will build the necessary digital infrastructure for the increasing digital viewing demand expected for the Olympics 2016.
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