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Why a Custom App is an Excellent Marketing Tool
Mimosa Creations | July 27, 2012
Businesses are promoting new apps for phones, tablets, and mobile devices every day. There’s a good reason for this. Mobile communities are one of the quickest growing demographics on the earth. There are already over 4.6 billion mobile subscribers, and the number is constantly getting higher and higher. Here are three reasons your marketing team should consider utilizing a customized app:
1. Applications Have Viral Potential
When a customer holds your app in the palm of their hands, they can become so attached to your brand that they are ready to market for you. This is especially effective if the app is interactive and easily incorporates a social network. Users will tell their friends, family, and pretty much anyone else about what they feel is an awesome new app. Since the “awesome app” represents an “awesome company”, your business now has viral potential.
2. You Have Your Customer’s Undivided Attention
What company wouldn’t want the undivided attention of their customers? With a customized application centered on your product or service, your company can have all the attention they want. With this great power comes great marketing responsibility. After all, who hasn’t gotten excited about downloading an app only to delete it when it was deemed useless? Once you have your customer’s undivided attention, you don’t want to lose it. A bad experience with your business may deter them from future app downloads. Invest in a quality developer, and keep their attention forever.
3. Sharing Is Caring
In a world where people are frequently labeled as greedy (and rightly so), mobile applications give users the unique opportunity to instantly share and be sociable. More and more apps are socially connected. Since no one likes to be bombarded with ADs, it’s no surprise that the apps that have become the best marketing tools are more subtle with their approach. Instead of aggressively pushing a company’s agenda, they encourage fun and sharing. Keep this in mind when you are mapping out your plans with an app designer.
Custom apps are an excellent marketing tool. Small and large business owners do well to take advantage of this growing demographic by promoting their services and products through a fully customized application.
If you need a custom app to ,submit a brief now!
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