Fired on Purpose? Carol Bartz and Yahoo! corporate culture

"If you aren't fired with enthusiasm, you'll be fired with enthusiasm." - Vince Lombardi. With so much being written and parroted in the media about Carol Bartz's abrasive style, her inability to achieve the goals set for her by Yahoo!'s board, and who should succeed her as CEO, it seems as if the issue of culture fit that made her hiring so controversial in the first place has been glossed over. As a brand, Yahoo! has been criticized for its inability to compete with innovative peers like Microsoft and Google.