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Tear down those walls
Siegel+Gale | May 16, 2012
Many businesses use paywalls to restrict content to subscribers, but is it really the best strategy? The New York Times spends a lot of money to create the high-quality content it has, and its business model depends on getting people to pay for that content. That strategy seems to be working for the newspaper so far. Still, that paywall turns plenty of people away, and your site may be doing the same if you make users fill out a form before they can access your content—even if you're not asking for payment. Many businesses do it, and it's time to examine whether it's really the best strategy.
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