Email Marketing Best Practice – Unsubscribes

When I first started my career in email marketing the unsubscribe process was very simple. The subscriber simply had to reply to the sender with the word “unsubscribe” in the subject line and that was it – job done! Nowadays however, many companies choose to complicate the opt-out process, leading to frustration and customer dissatisfaction. [...]

[[ Important: this is not the full blog post. Please visit the Azam Marketing blog at http://www.azam.info for the entire article and many more. ]]

 

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