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Start with employees to deliver a great customer experience

Adam Margolin | January 19, 2012

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Posted in company values, core values, corporate culture, customer experience, customer experience strategy, employee culture, employee engagement, employee experiences, Global, Nordstrom, organizational purpose, service-minded experience, transparency, Whole Foods, Zappos
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It seems like everywhere you turn today, people are talking about the importance of creating positive customer experiences. After all, building a strong, distinctive customer experience can help build loyalty—and in challenging economic times, a loyal customer is worth his or her weight in gold. But with all of the focus on customers, are we missing something? How can companies define a great experience for their customers without creating a great experience for their employees too?


 

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