Simplicity in healthcare communications? It does exist.

When it comes to complicating consumers’ lives with complex and convoluted communications, no industry does it better than health insurance. Look no further for confirmation than in Siegel+Gale’s 2011 Global Brand Simplicity Index™ , where health insurance landed 24th in a field of 25 industries. The diagnosis was even worse in the United States, where it finished dead last.