Tweet Does a business need a brand? Can it succeed without one? This is a question I’ve asked myself many times when managing various online advertising campaigns for clients, big and small, in a wide range of sectors. Does a company really need to build brand awareness? Does a company need brand identity and brand [...]

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Tweet The following article was first published in the Network Solutions®’ blog by Navin Ganeshan. There’s something ironic about using more technology to address issues of technology overload (but not unprecedented).  And social media is no exception.  There are many tools to help you eliminate your slavish addiction to multiple social networks…by replacing it with a slavish [...]

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TweetThe following article was originally published in the UK2.net blog and has been reproduced at Azam.info with permission. More than 80% of people will go online to review a product before purchasing it. There are review sites, blogs and forums, to name a few, where people can go and get any information on a product [...]

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TweetWhile many digital marketers are focusing on newer, sexier forms of customer acquisition and retention, often for little other reason than to be ‘trendy’, many of the wisest heads in the industry are focusing on the ongoing power of email marketing to generate impressive results. Most daily deals sites won’t even let you see what [...]

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Tweet In this, the first in a series of articles on optimising your digital marketing strategies, Azam Marketing’s Saija Mahon explores The Conversion Funnel. Conversion Funnel. I’ve been hearing the above mentioned over and over again in the countless meetings and conferences that I’ve attended in the past decade or so in this industry. The [...]

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TweetThis article written by Patricia Frame was originally posted on Network Solutions®’ Women Grow Business blog. For many of us, the last few years have been very difficult. Work slowed or stopped. Our network changed as great contacts became unemployed. All around us was bad news and fear. Since 2007, 1.1 million entrepreneurs have disappeared, based [...]

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TweetThe following article was first published in the Network Solutions®’ blog by Ken Yeung. We all love statistics and advice, right? Typically these are what infographics are all about. They’re also meant to teach us something and put it into a simple enough way that we’ll be able to remember and understand it. These diagrams [...]

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Tweet The following article was first published in the UK2.net Blog by Liz Ponsford and has been reproduced with permission. If you are reading this then you probably already have a website and the chances are that you already have done some keyword research, but if not and you want to understand how to stand a [...]

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In the first of a serious of articles on improving results from email marketing, Azam Marketing’s Director of eCRM Operations Ryan Ranaweera, who has been in the email marketing industry for a decade, offers advice on improving open rates. One of the core measures to identify the success of an email marketing campaign is the [...]

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TweetDave Bird is the Managing Director of the leading UK cost per action network Monetise which rebranded earlier this year, as well as marketing agency Webtistic. In the second half of our feature, Dave explains what a typical afternoon is like in the Monetise offices, and how he switches off once he gets home. Read [...]

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