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The Biggest Brands That Almost Never Were
Sarah | August 3, 2012
Many of the most well-known and successful brands that are around today are ones that we have all grown up with – they have just always “been there”. At least, for as long as
we can remember anyway.
But, in actual fact, it turns out that some of the biggest and most successful brands of all time came very close to losing it all. So, let’s take a look at the ones that almost didn’t make it:
Apple – Considering that Apple are now the most valuable company in the world and constantly maintain their top-spot by producing nothing less than the best products, then this was a bit of a shock. The company was just months away from bankruptcy before Steve Jobs returned and put them back on the map as the leading innovators we know and love today.
Ben & Jerry’s – These guys are known the world over for their delicious ice-cream. In every supermarket, shopping mall, and amusement park, you will find it difficult not to find a place selling Ben & Jerry’s. Though when they were just starting to become known, their competitors at Hägen Dazs were somewhat less thrilled by the success of this new ice-cream chain who seemed to be popping up all over the place. Hägen Dazs made some quite strong efforts to scare the little guys at Ben & Jerry’s away, and by doing so only caused more support for their competition.
Disneyland – Known and loved by children and adults alike, the happiest place on earth almost wasn’t a place at all. When Walt Disney came up with the idea to open the first Disneyland park in California, he was turned down for a loan 302 times. In a case where many people would’ve just given up, he kept going and finally got his loan approved, which then also lead to the opening of two further parks in the US and Europe.
KFC – What started out as a small roadside café in the 1950s was to become one of the most recognised fast food chains of today. Though, not before almost going completely under. When a new interstate was built just outside the café, the value of the property lost so much value that people just weren’t eating there anymore. But instead of admitting defeat and shutting shop, Harland Sanders took his secret recipe to the streets and eventually built one of the biggest franchises in the world.
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