LinkedIn Back to Basics: What is it and Should I use it?

Even if you have not used LinkedIn before, you have no doubt either heard about it or even seen links to people’s LinkedIn profiles on the footer of their email signatures.

But assuming you know nothing about LinkedIn but understand that it holds some value as a networking tool, we’ll give you some basic information about this social media site.

What is LinkedIn?

LinkedIn is the world’s largest professional network, boasting over 120 million members and is growing rapidly. Small businesses can benefit from using LinkedIn to connect with trusted contacts as well as exchanging knowledge, ideas, and opportunities with a broader network of professionals.

Why do people use LinkedIn?

• LinkedIn helps you to stay in touch with colleagues and friends, despite shifts in jobs and locations
• It is free to join and network.
• You can find valuable advice, insight and ideas from industry experts throughout the network – using LinkedIn answers and Groups.
• LinkedIn enables you to network with like-minded professionals, clients and prospects from your desktop.
• LinkedIn is a great resource for recruitment; Hiring; Posting jobs; Finding high-quality passive candidates and in some cases even helps companies to avoid recruitment agency fees.
• You can target prospects through adding valuable information and targeted advertising
• LinkedIn allows you to control your online identity – LinkedIn profiles are often returned at the top of the search results. By creating your profile, you are in control of the information that is displayed.
• Explore opportunities – Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners.

How do I Join LinkedIn?

So if all of the above sounds like a good reason to use the site, then why not get started now:

1. Sign up here and enter all the personal details when prompted.
2. Once you have joined, you will be asked to confirm your email address by responding to the registration email sent to you.

When you’re ready to start networking, then follow our DAA – Company Page and feel free to connect with me Kirsty Kamarauskas.

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