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Why You Should Be Paying Attention to Yelp
Mimosa Creations | October 16, 2012
Yelp has become increasingly popular as a local search, social network, and user review website. With an estimated 71 million visitors per month, Yelp can no longer be ignored. It is a vital marketing tool.
The Power of ‘Word of Mouth’
It’s common for startups to begin building their clientele base by word of mouth. Modern technology has made it even easier to spread the word about a company. Yelp makes communicating and spreading reviews easier and faster. New Yelp communities are popping up all over the world. The existence of this site should motivate businesses to keep up a reputation of superb customer service and thus spread a positive brand identity.
With Yelp, people have the opportunity to share their personal experiences in the form of reviews. Many of these reviews are very specific and can come in the form of constructive criticism or overwhelming praise. While some companies shy away from social media in order to avoid unfair reviews, Yelp focuses on percentages. Reasonable customers can tell that a company with 90% positive reviews must be doing something right. Suspicious posts are deleted, and Yelp has been associated with sponsored results. The site’s team ensures that all the businesses are treated in a fair manner, and that no preferences are given. At the same token, genuine negative reviews are never deleted.
Get to Know Your Customers
Since Yelp makes it a goal to be fair to all members, this site is an important place for business owners to get feedback on their services. Customers usually post their reviews on this site about a particular service or product they received. My keeping up with your company Yelp page, you can get to know your customers and gain insight as to what customers like and what should improve.
More Than Just Reviews
Although Yelp is well-known for reviews, it also features special offers, event reminders, and a network that helps you make friends with others. Like Facebook and Twitter, you can send messages and review posts. You can also import your views from Facebook.
Yelp can help a business improve and grow. This local network and review site is certainly worth incorporating into a company’s marketing plan.
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