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4 Reasons your Business should be on LinkedIn
Mimosa Creations | July 20, 2012
Companies are always looking for different ways to expand their online presence. Taking advantage of social networking sites is becoming a standard. Has your business fully utilized the benefits of LinkedIn? Here are 4 reasons your company should have an active LinkedIn account:
- 1. LinkedIn is a great way to collaborate with other professionals.
This site is primarily used by business-minded individuals. It provides a common platform for professional advice, discussions, and job opportunities. Business owners, vendors, and traders can get connected and reach like-minded individuals. The relationships formed on this site can lead to lasting partnerships.
2. It’s easy to access.
Whether you’re using your laptop or your mobile, you can ‘link in’ to LinkedIn. A simple status update can become readily available to every established contact and potential contact. When you launch a new product, you can share the announcement as an update so that other professionals can see it. You may even score the partnership of a major distributor.
3. It’s not expensive.
While the site does offer Premium accounts, your company can still benefit from LinkedIn for free. Setting up an account requires inputting details about your company, uploading pictures, and adding in contacts. Your number of contacts will grow significantly if you follow LinkedIn contact suggestions.
4. Groups and forums boost your visibility.
One of the most effective site features are groups. LinkedIn groups feature discussion threads that allow members to promote their brand and make new connections. Groups will also allow you to share blog links or topics that will attract potential customers.
LinkedIn is not just another social network. It is a platform for business-minded individuals that can be used a powerful marketing tool. If you decide to utilize this unique site, be sure to make regular updates and stay involved with your community in order to get the best results. When used effectively, LinkedIn can boost any well-designed brand.
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