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A Mini issue becomes a big deal at the London Olympics
Daniel Katz-Golden | August 9, 2012
The latest marketing-related mini-scandal has hit the Olympics . This time the culprit is BMW and its Mini brand. Bloomberg News is reporting that people are in uproar over the use of one-quarter scale, radio-controlled versions of the iconic British car—a mini Mini (sorry I couldn’t help myself)—to shuttle javelins and hammers back-and-forth to the track and field athletes as they compete inside the Olympic Stadium.
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