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Churning up the Chobani brand

Christina French Houghton | August 20, 2012

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Posted in brand, brand loyalty, branding, Brands, Chobani, Chobani brand, Communications, consumer loyalty, customer experience, direct communication, Global, Marketing, retail, retail brands, visual identity
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Recently a leading American start-up opened a sleek, well-designed retail location in the heart of SoHo to test new ideas, increase consumer loyalty and dimensionalize the relationship consumers have with the brand.


 

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