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Creating compelling brand names in China

Liz Castleman | July 18, 2012

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Posted in brand, brand names, branding, Brands, Chinese brand names, Chinese brands, Chinese products, Global, Marketing, name trademarks, naming, naming strategy, purpose, trademark
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China is in the midst of one of history’s most dramatic consumer revolutions. It has awoken from decades of global isolation and rigid restrictions on personal expression and freedom to become the world’s fastest growing economy. This great transformation is driven by enthusiasm, purpose and ingenuity.

 


 

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