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Mobile Apps vs. Mobile Web – Which Do Consumers Prefer?
Mimosa Creations | October 24, 2012
Both mobile apps and mobile websites are commonly accessed via smartphones or mobile devices. So why are more and more consumers beginning to prefer mobile apps over mobile web?
Unlike the mobile web, an increasing number of apps do not require an internet connection. Since not all mobile device users have an internet plan or consistent wifi access, apps that don’t require internet access are becoming increasingly popular. If your company has a plan for an app design in the near future, keep in mind whether or not consumers will be able to utilize your app features in offline mode.
An Excellent Tool for Learning
It’s not hard to see why students and parents have a preference for mobile apps. Educational apps make learning fun while kids are outside of the classroom environment and without internet access. While there are a plethora of online learning tools available, a consistent or highspeed internet connection is often required. Since educational apps that don’t require internet are already downloaded on a mobile device, parents do not have to be as concerned about content.
Apps are Time Savers
In a world where everyone is busy, specialized mobile apps often help consumers save time. Apps have been developed for shopping, financial planning, and skilled professionals. It’s no wonder then that more and more mobile device users find it easier to refer to a specialized app than to access stored information.
Most mobile apps are easy to use and do not require any extensive technical knowledge. App layouts are usually quite logical, and many applications give users plenty of options so that they can tailor the app to their needs. While both mobile apps and mobile web are popular device features, specialized apps are becoming more preferred and increasingly popular. Business owners do well to incorporate this preference into their marketing plan.
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