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10 Marketing Tips For Business Growth in 2012
Kirsty Lemmon | April 18, 2012
It might not feel like it sometimes (today in particular!!) but Spring is here. And what better time to review your marketing to make sure that you are planting the right seeds to attract the right business!
To help you, we’ve created a list of tips that you can cross check against your current marketing activity, to ensure that you are on track for business growth in 2012.
- Regularly review your marketing plan. Don’t just write it and put it to the side. Aim to review it on a quarterly basis to benchmark activity against the plan and to refine it along the way. This will help maintain focus and prioritize the channels and platforms that are working best for your business.
- Stay in touch with customers and prospects. Email or newsletter marketing is a great way to keep in contact with clients (past and present) and prospects. Keep the lines of communication open to keep you front of mind; maintain relationships and encourage repeat business. Avoid bombarding your respondents with promotional emails but instead offer content that will have value to them.
- Create and distribute unique content. As well as positioning yourself as a thought leader within the online community and your own industry, you will increase your follower base; can capture lead data for business development and enhance your credibility, all of which will improve conversion.
- Don’t rely on one marketing channel. The purchase journey is becoming more complex, usually with several different platforms being used from research to the point of purchase or appointment. Plan an integrated marketing campaign that targets a combination of channels that will best reach your desired audience.
- Base marketing decisions on insight not assumptions. Make sure that you are measuring the response to advertising, website performance and analysing your customer profiles on a regular basis. This will help you improve your marketing, increase return on investment and spot new opportunities.
- If you’re not already – get social! As well as being able to find and talk to prospects and customers through social networking sites, the ‘social’ aspect of search is becoming an increasingly important element of SEO. Your website ranking could take a hit if you do not engage in social media activity.
- Be mobile. Make sure that your clients can find, read and navigate your website from a mobile device. Check on your own mobile phone. If you find the experience difficult or frustrating then you need to take action now.
- Regularly review your website ranking. This is a critical element of SEO and in the fast-moving world of search engine rankings, you need to keep on top of this to ensure you are optimising your website to maintain or improve position. Complacency can lead to weakened position and reduction in web traffic.
- Consistent and up to date branding. Businesses change and evolve with time, so it’s essential that your brand and image is consistent with your business vision and objectives and is represented accurately throughout your advertising and marketing. You may find you need to tweak design work or completely revisit your brand and positioning.
- Profile raising media placements. A great piece of PR will go a long way to raising awareness of your products/ services and brand; reminding customers and prospects that you exist and increasing the credibility of your business. Keep a constant eye out for any opportunity to get yourself into the media.
So, are you on track for healthy business growth?
If having read this post, you are concerned that you are not doing what you need to do to ensure growth for your business this year, don’t worry. We are offering a FREE no obligation, marketing health check. As part of this we will give you recommendations on areas that you need to focus on to ensure business growth this year.
Simply call us or complete the online form to receive your health check report.
Don’t let your marketing efforts be in vain.
Visit www.daa.co.uk for more information.
Filed under: DAA Marketing, Mobile, News, Online Marketing, Outsourced Marketing, Print Advertising, Small Business Marketing, Social Media, Twitter
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