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3 Key Ways to Optimize Your Ecommerce Site
VeInteractive | June 13, 2012
As a global data-driven company with a passion for shopping cart abandonment, Ve Interactive is always seeking and creating ways for our ecommerce clients to optimize and advance their check out process and, in turn, online sales.
But before we help to improve an ecommerce site, we must first make sure that the fundamental steps have been taken. Simplicity is key to a clean shopping cart and a healthy conversion rate – and with mobile shopping on the rise, establishing a straightforward experience is an essential step forward.
The reason consumers are online in the first place is for convenience – and that’s exactly why online shopping has enjoyed such an immediate uprise in consumer demand on a global level. Unlike a few years ago, ecommerce sites today can offer users convenience of choice, price, availability and comparison – which is an invaluable amount of information to create influence an online purchase.
That in mind, let us share a few ecommerce essentials – plus a bonus tip for capturing abandonments!
1. Honest Shipping Charges
One of the most common causes for shopping cart abandonment (up to 75%) is the unexpectedly high shipping charges disclosed at the end of the process. To avoid this, it is best to either disclose the amount up front, or offer free shipping for specific orders. Either way, make sure it is clearly communicated so consumers don’t get turned off from an otherwise perfect purchase.
2. Competitive Pricing
In a world of mobile addiction, it is far too easy to compare the prices of similar, or the same, items at the touch of a button. While you can’t always out-price competitors, you can ensure quality and discourage abandonment through other online distractions – such as a suggestion tool or opportunity to write their own review.
3. Site Speed
There are proven statistics that show site performance is an important factor in consumer purchase decisions. If a competitor’s site is so much as a few milliseconds faster, you may be at a disadvantage. So before you spend all kinds of time and money driving leads to your site, make sure it can handle the traffic.
With these key three steps implemented on your site, you can steer clear of collective consumer disappointment, frustration and abandonment. The inconvenient truth, however, is that online shoppers will still abandon for a variety of reasons you can’t control.
That’s why our award-winning VeCapture tracking software can help – by reduce shopping cart abandonment rates by dynamically capturing field-level data pre-submit.
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