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3 Ways Google Will Support Mobile SEO
VeInteractive | July 11, 2012
The recent rise of mobile commerce has quickly led to a new opportunity for increasing conversions and sales – so it’s no wonder why companies are spending more time and resources on creating mobile content to drive new traffic and generate new revenue.
That said, what lies ahead for mobile marketing and suitable SEO strategies to support it is still a mystery for webmasters around the world. The end goal for mobile sites is strategically the same as desktop pages – to drive more traffic through optimized content – but the question for now is how?
Google has recently recommended three distinct (optimized) formats that it will support mobile specific content for on both desktops and smartphones:
1. Same URL, Same HTML
So far, this format has served as the industry standard for mobile SEO because of the benefit in consolidating all ranking metrics to one URL, as well as the simplicity of implementation.
Since desktop versions of sites have proven successful in mobile conversion, having an architecturally appealing, intuitive site is the most cost effective first step, before dedicating your important time and resources to creating a customized mobile experience.
2. Same URL, Different HTML
If you are delivering different HTML on your mobile site, then adding a Vary HTTP header to the server response will ensure Google’s acknowledgement of both the desktop and mobile version of the URL. That way, your mobile site will have the same chance of registering with Google as your desktop site does.
3. Different URL
If you are using an alternative URL on your mobile site, then using the link canonical tag on mobile pages to point to the desktop and vice versa will add caveats, guaranteeing to notify Google to treat them the same as any other user-agent, and redirect them accordingly.
As an international data-driven organization with expertise in mobile applications, website development and optimization, the evolution of mobile SEO is something Ve Interactive is very excited about.
If you are interested in learning more about our services or would like to hear more about how we can help you optimize your website’s mobile presence, please feel free to contact us.
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