Apple App downloads near 25,000,000,000

For those of you who lack the time or inclination to count that many zeros, that figure is 25 billion…yes billion! And, given that app downloads across all platforms are only scheduled to reach 44 billion by 2016, that figure represents the overwhelming share of the market.

At Ve Interactive, our mobile developers, who are especially talented when it comes to producing optimised iOS apps, have made a proud contribution to that number. They’re also super-capable on Android and Windows Phone 7 operating systems, which are beginning to wrest away some of Apple’s market dominance.

It might surprise you that, among consumers here in the UK, Android has a larger share of the smartphone market than Apple. Google’s mobile OS has 36.9%, according to their latest survey, which covers the four weeks to 23 January 2012. Apple’s iPhone models, meanwhile, have 28.5% of all handsets in use.

With smartphones and tablets selling more quickly than laptops and desktops, mobile will soon take the lead in both the office and the home. It’s just a matter of time. The upshot? A global apps market worth $25bn by 2015 compared to $6.8bn in 2010 (MarketsandMarkets).

38% of businesses now provide employees with mobile solutions, in comparison to 26% the previous year. And 43% of businesses plan to better incorporate mobile into their work practices in the future. By 2015, half of the devices on corporate networks will be mobile devices (all GigaOm).

There’s no doubt that the increased mobility of the workforce is paying off for businesses. The use of mobile apps designed to help employees to complete their work increased productivity by 45% and raised operational efficiency by almost as much 44%, according to a recent Aberdeen study.

So, if you want to take advantage of these trends and mobilise your consumers or employees, get in touch with and find out what we can do for your business.

Check back later today for a blog from our US office…

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