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Cookie Law Options – What are leading websites doing to comply?
Kirsty Lemmon | May 30, 2012
Last week the grace period for compliance with the new cookie law came to an end. As the 26th May 2012 drew closer, we watched the UK’s leading websites start to unveil their own cookie compliance solutions.
The law itself is not strictly clear and is subject to interpretation, so unsurprisingly approaches are varied. Here are just a few of them, to give you an idea of different solutions if are still wondering what actions to take to comply.
The ICO – www.ico.gov.uk
The BBC – bbc.co.uk
On the footer of a website is a link to a page dedicated to Cookies which has its own sub-pages full of information. Visitors to the site can also choose which cookies they want to opt into.
BT – www.bt.com
BT is using a pop up on the bottom right hand side of the home page, which only seems to appear the first time you access the website.
If you have enough time to read it and don’t quickly navigate to another page it informs you that the cookie settings on the website are set to allow all cookies and that by continuing to use the website, you are consenting to this.
They also feature a cookie control panel on the footer of the website, where users can control and change the cookie settings.
Amazon – www.amazon.co.uk
Interestingly Amazon has taken a very minimal approach. There is nothing obvious on the home page until you scroll to the very bottom, where they have a small “Cookies and Internet Advertising” link.
When you click on this it, instead of an ‘opt-in’ option, Amazon advises the user that by visiting Amazon’s websites with the browser settings adjusted to accept cookies consent is implied and also provides information regarding how to adjust browser settings to not accept cookies.
These are just some of the options that websites have chosen to take.
The problem, is that much of this new directive is down to interpretation. Interpretation by the ICO and by website owners. And with the lack of guidance, nothing is black and white. Instead there are several areas and shades of grey.
And ironically, according to an article published today on Econsultancy’s website, the EU itself is not even compliant with the new law. According to the post:
ZDNet’s Zack Whittaker claimed that websites for EU institutions like the European Parliament and European Commission are still using cookies, but they’re not in compliance. “On all European Union institution websites, you will be lucky to find a single page that asks the visitor for permission to set cookies. But they’re using them all the same”. (Read post in full)
Confusion still reigns and the EU Cookie Law has been and continues to be a headache for businesses wanting to avoid being in breach. And things don’t look set to get any clearer. AS Econsultancy quite rightly asked “if the EU itself won’t abide by its own laws, some might eventually ask: should anybody?”.
Use our comments to tell us what you’ve done to comply with this law and what you think of it? Farcical or necessary? We’d love to know your thoughts…..
Our previous posts about cookies:
Filed under: Legal Marketing, Mobile, News, Online Marketing, Outsourced Marketing, Small Business Marketing
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