How to be a digital ninja in 2012

Looking to bolster your digital capabilities in 2012? There’s only one device you’ll need, and finally it is your mobile.

We’ve published many a headline over the years to the effect of “Is this the year of mobile?”

While we’ve all waited eagerly – knowing the broad capabilities our pocket devices hold – we have been disappointed year and year again.

But finally, it seems like 2012 is it for mobile.

And we’ve not waited because there hasn’t been cool stuff on mobile until now, we’ve just all been so caught up with devices that have come since mobile.

You have to remember that mobile is an old platform – reinvigorated perhaps by replacing ‘mobile’ with ‘smart’. The year of the smartphone has dawned.

Why?

Our insistent need to be socially connected at all times. But not only is social growing, content is.

Facebook currently boasts 800 million users worldwide. Of those, 350 million are using Facebook mobile – sharing news clips, photos and blogs.

We’ve said content is King before, but this will ring true more than ever in 2012 as internet users shy away from simple status updates.

Branded apps are also on the rise as smartphone take up steadily increases and the naysayers of the iPhone, HTC, iPads and other smart devices join the life of the living.

Brands have been trying to get into the pockets of consumers for years, but there has always been a challenge for some to do it in an organic, fun and engaging way.

So with the huge growth in online shopping outside of eBay, there’s never been a better time.

With this, brands will also become more creative when it come to geo-location platforms and there will be a smoother, more complete social integration.

I had never quite realised how much my phone could do until I was given an iPhone 4 recently. But it wasn’t until after my laptop and iPad were stolen in a break and enter until I realised I could actually do everything I wanted and needed to do from my phone – my iPhone 4.

I think others are starting to notice also…especially brands and marketers.

I can’t even catch public transport with checking the app to see how long I have to wait, go to dinner without checking out Yelp or start my morning without checking the latest specials on ASOS.

It’s an increasingly digitally mobile world.

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