The Social Club

With our Brazilian blogger samba-ing her way through the Carnival, Friday’s blog comes from London, where Social Media Week has taken residence, bringing with it over 150 knowledge-sharing events, spread all over the city. A fantastic example of the power with which social media can bring the world together, London’s #SMW12 is being mirrored across 20 cities, worldwide, including New York, Sao Paulo, Bogotá, Mexico City, Istanbul, Berlin, Moscow, Beirut and Hong Kong.

Such is Social Media Week’s success that, in just three years, it has grown to welcome more than 60,000 people to its events each year, with more than half a million others connecting online and through mobile. We’ve been to a number of events throughout the week and enjoyed the Livestream broadcasts of others from the office.

SMW’s theme for 2012 was ‘Empowering Change through Collaboration’. For us at Ve Interactive, that’s a mantra which resonates. As a truly worldwide business, with offices in Boston, Sao Paolo, Stockholm and Sydney, as well as our London HQ, we take full advantage of social media in welcoming colleagues and clients into the Ve community.

There’s no doubting that the social space has the capacity to be of enormous value to businesses. But while some are realising that potential, many aren’t.

When it comes to social media, a seldom-asked question is “what are we trying to achieve?” There’s an expectation for businesses to be on Facebook, or to tweet, but there is often a lack of understanding as to why they’re doing it. This need not be the case. With a bit of lateral thinking, the possibilities are endless.

Take a moment to assess your options. Could Linked-In be a great recruitment tool? Could Facebook offer customer service which reduces call-volume? Could a blog help your global business come together as one?

Ve Interactive’s VeServices division has experience at making social media work for brands in innovative and interesting ways, so why not give us a call and find out how we can get social media working for you?

For our locations and their respective contact details, click here.

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