This Week in Digital: w/c July 2nd : Digital Creativity Special.

What’s happened this week:

• Google’s I/O developer event saw the launch of a new tablet device priced under USD 200, Google Now (a Siri like assistant) and a media streamer.
  • The most spectacular feature of the event was this stunt using Google Glass which creatively illustrates the new perspectives enabled by it.
  • Brightcove have launched AppCloud Core that links mobile devices and the Apple TV. Expect to see new kinds of interaction around TV content.
  • YouTube launched Video Creation Marketplace a platform to connect content creators to brands.

 What we have learned:

• YouTube’s top 5 content partners drive 1.5bn views per month. Web content is really starting to scale.
• Anyone can use technology creatively these Girl Scouts quadrupled cookie sales using mobile credit card readers.
• Consumers have very different relationships with their multiple screens; from the everyman to the sage to the lover. ‘Meet the screens’ from Omnicom and MSN illustrates how we should approach each screen’s creative use.

 Cool stuff

• Chrome web lab is coming to London’s Science Museum it is cutting edge ‘experiential Digital creativity’.
• The most shared advertiser content of recent weeks, very different types of content to traditional advertising.
• This interactive music video by Androp is very clever; in this case the interaction is the message.
• IBM’s view on how Augmented Reality can be used creatively in the retail environment.

 Where to find more:

• On YouTube the amateur is the new pro, many more people are being creative in many new ways.
• ‘We need a fundamentally different way of creating a brand’ this memo from CP+B CEO Andrew Keller sums up the challenges facing brands in a world of infinite Digital content.
• The 100 best slides from Cannes, a little inspiration to create in the much maligned ppt.

- Sam (thanks to JP and the Futures Group)