This Week in Digital: w/c June 11th

What’s happened this week:.

• The E3 Gaming convention in Los Angeles set the scene for gaming for the next 12 months;
  • Nintendo focused on the software line up for the WiiU due later this year.
  • Sony showcased an amazing trans-media Harry Potter wonder book.
  • Microsoft highlighted xbox SmartGlass a technology to link consoles with tablets and smartphones.
  • Lots of people launched integrated cloud based gaming products for their devices.
  • Microsoft announced that IE10 will have ‘Do Not Track’ enabled as default. This could, however, prove to be a greater opportunity than it is a threat.

What we have learned:

• Global Mobile advertising was worth USD 5.3bn in 2011.
• 84% of people enjoyed their most recent interactive Mobile advertising experience using technologies such as NFC and Bluetooth.
• 36% of UK consumers use Social Media to speak to brands, illustrating that Social is now a mainstream inbound communication channel.

 Cool stuff

• A clever piece of Augmented Reality from Paddy Power using banknotes to announce Euro2012 football news.
• Kinnect will soon be able to target ads based on how happy or sad you look.
• Airtime is the hot new social video chat app from Napster co-founders Shawn Fanning and Sean Parker.

 Where to find more:

• The latest Internet Trends presentation from KPCB’s Mary Meeker is out illustrating the wide variety of activities now being disrupted by Digital technologies and behaviours.
• 32 new world changing innovations according to the New York Times, from electric clothing to teeth that think.
• The challenge for the new generation of TV app developers is changing the me of an app to the we

- Sam (thanks to JP and the Futures Group)