Friday5: Photography and Exhibition Panels by Eva Tordera Nuño

Welcome to the last Friday5 blog post in 2011. Thanks for all creatives who took part this year. We will continue this great opportunity for blur Group’s Exchange members to promote themselves in 2012. Today, we concentrate on Eva Tordera Nuño.

ONE: Eva, you say that you are enjoying having your own firm. What do you think is the biggest challenge of doing this? And how do you manage it?

Establishing my own firm in Finland, coming from Barcelona, the biggest challenge is definitely getting in touch with potential clients and also contacting bigger design companies whom I would like to collaborate with. In Finland design is very important and communication works differently than where I come from. That’s why I had to investigate on what would be the best way to approach the companies to present myself and I came up with an origami tree that contains my portfolio. You can see it at molbe.fi (Pic of the week 48/2011 and 50/2011 and also at vimeo.) I delivered the tree in person and it has worked quite well!

TWO: You design exhibition panels. What are the main rules of designing these?

The main thing when designing exhibition panels is to have a clear idea of the exhibition space and where are the panels going to be placed. After the size and material are clear you can start doing the graphic design part so that they are connected with the style of the exhibition, easy to read and understand, and if possible they should combine images and text. The difficult part is to convince the client that too much text becomes a problem for the visitor. In the part of Finland I live in all the panels must be in Finnish and Swedish, so double the amount of text has to be considered from the very beginning in a way that the panels don’t get too crowded. It’s necessary to mark the difference between the two languages and you can do that by using different colors for the text, or different typos or just creating independent spaces for each language.

THREE: What’s the best exhibition display you have seen?

One of the exhibitions I remember because of its panels was in CCCB (Contemporary Cultural Center in Barcelona) called Post-it City. Occasional urbanities. There were two kinds of panels: wall panels (actually it was text and frame sticked to the walls) that introduced each of the cities, and then actual tables framed on thin metal that would exhibit pictures. All very clean, organized and beautiful. The exhibition was vast and still it was easy to follow and it kept my interest all the way.

FOUR: The second area you concentrate on is photography. You do photos of food, nature, people and products. Do you use the same camera or do you have different ones?

I always use the Canon 5D Mark I and I have a wide range of different lenses to suit the purpose of the picture. To me it’s very important to have a wide angle lens for landscape and architecture photography, 50mm lens for events photography, macro lenses for food, small animals and object details and also some telelens to reach the places I can’t approach by foot. Also a 100 mm lens for portraits.

FIVE: Tomorrow is Year’s Eve; do you have some  tips for good celebration photos?

Well, depending on where you are… If there happen to be fireworks try a tripod and long exposure to get pictures that reflect the movement of the fireworks, you’ll get some kind of abstract paintings.

BONUS: Where will you celebrate New Year’s Eve?

I’ll be celebrating it in Tona, a small village close to Barcelona. I usually use these holidays to be with my friends and family.

Do have an exhibition planned but no design for it? Submit a brief and we will contact you to talk about it!

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