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When Timing is Everything!
Chloe | August 29, 2012
We’re coming to the end of the silly season. I always think that the last week of holidays is a bit like witnessing holidaymakers taking their last fairground ride at a seaside town. There’s a giddy excitement in the air, a need to revel in the freedom that summer gives us before the serious work begins.
And while everyone is away, the media are scrabbling around for stories and feed us a daily diet of big cats on the prowl and domestic cats being reunited with their owners after a round trip of 300 miles in the back of a lorry.
A good time to get your news story out?
Well actually no. Not if you want it to be read. Most opinion formers are on holiday at this time, and the rest of us are either still in holiday mode.One of my clients is about to launch his Mid Century Kitchens brand across the UK. It’s a fantastic new product, there’s nothing quite like it on the market and taps perfectly into the Mid Century zeitgeist. And while its tempting to launch while the press are looking for stories , we took the long view and are holding back until September.
A wise move that will pay off in the long run. For if a story is strong enough and you believe in it then it it will capture the attention of newshounds even when the sun isn’t shining. So sit back and enjoy the last few dog days of summer (just watch out for those big cats!).
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Image courtesy of Free Digital Photos
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