Strategy and planning This year it seems that Omnichannel is the new term for managing multichannel marketing to emphasise the growing importance of social media marketing. If it’s new to you or you’re looking for examples, read more in our Introduction to Omnichannel marketing and these examples [...]

A roundup of relevant links affecting our industry.Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to kee…

In 1980, the typical credit card contract was about a page and a half long. Today it is thirty-one pages. The consequence is that people no longer read these agreements, then find their accounts canceled or subject to high interest rates.

Online media may be the hot new kid on the block, but that doesn’t mean that a well placed and thoughtful print ad campaign can’t get you better results. In the age of online media it can be easy to forget that print media is still something that gets people’s attention. After all the right… Continue reading →

I’m always on the hunt for simplicity—a rare and valuable commodity because of its scarcity—so it caught my attention when globally T-Mobile recently announced its “Simple Choice” wireless pricing plan. My interest in the topic is hardly surp…

By @TopLineFounder This April, the B2B Social Media Guide turns its attention to viral marketing. After we read this story about a blind dog and its guide-cat in Holyhead, we concluded that we needed to put a Welshman in charge of this series. So we put Luke Budka on a train to Cirencester, secure in [...]

With over 4 billion hours of video being watched every month on YouTube alone it’s clear that the popularity of video content is at an all time high. But with 72 hours of video being uploaded every minute how do you make sure yours is seen? It’s [...]

Why should you use Google+ if very few people are actively using it? In the first of our free 2 minute interactive posts we’ll tell you why. Click on the image below to launch our 2 minute interactive learning: This is the first of our 2 minute [...]

At the beginning of “Walden,” Henry David Thoreau makes a concise case against the complexity of modern life. “Our life is frittered away by detail. An honest man has hardly need to count more than his ten fingers, or in extreme cases he may add his te…

Quite often we hear “We don’t like to say we sponsor, we rather prefer saying we have a tight partnership with win-win relationship.” But has anybody ever said that a sponsorship is not about a win-win partnership? Why is a partnership with a win-win relationship not regarded as a sponsorship? Are we just trying to [...]