Eloqua’s UK Blog Tree – why it will be great for UK bloggers

One of the best ways to generate more leads, gain exposure, and make more sales is to employ online marketing. There are numerous benefits to utilizing the web as a way to reach new customers. Today’s web users are actively engaged while they peruse the web.  In this highly competitive economy, entrepreneurs, professionals, and business [...]

Eloqua ‘The Blog Tree’

Lately I’ve been doing a lot of thinking about the process of brand alignment and how so many companies get it wrong. Often we see that aspects of brand alignment—loosely defined as educating employees about the company’s brand story and their ro…

Okay Britain, we’ve received our school report and have been told we “could do better!” Ring any bells? Cue uncomfortable shuffling in our shoes and staring at the ground, cheeks scalded with shame. “Yes I’m talking about you! Now sit … Continue reading →

The deadline for website owners to comply with the EU new cookie law, is closing in on us. With a 12-month grace period almost at an end, the new law will be enforced from 26th May 2012.  But are businesses any clearer about what they are required to do? Do you have a website?  Is it compliant [...]

Tweet Many email marketers don’t see soft bounces as a major cause for concern and rarely have any specific strategies in place for dealing with them. However, soft bounces can be a strong indicator that one or more ISPs have queried the reputation…

What’s happened this week: Google launched the brand activate initiative to measure online advertising at scale. With 100 days to go the official London 2012 Olympic Athletes social media hub launched. Intel launched the Ivy Bridge processer range. It is the first with 3D transistors which will keep Moore’s law…

It’s the 23rd of April and that means three things. If you’ve visited Google today, you’ll have noticed the first two. They’re celebrating St George’s Day and the 30th anniversary of the ZX Spectum in one fabulously 80s homepage graphic. … Continue reading →

My journey to work, if I am feeling up to it, is a taxing 12-mile bike ride from my home on the border of Essex and East London to our London office near Liverpool Street. The halfway mark skirts around the highlight of my ride, the northern end of the…