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Hi, I’m Laura and these are my interviews with some of the best people working within digital and social media. I only finished school a few years ago and what I found out since leaving was the amount of opportunity within the digital communications world. I wrote a blog post addressing ‘how I wasn’t…

To better understand how brands work and what a name contributes to a brand, you can think of brands as human beings. It’s fair to say that our interactions with brands are remarkably similar to our interactions with people. Take first impressions, f…

The question of audio vs. video content in the social media marketing sphere.

Keep in mind that as an online writer you have two audiences to appeal to: your actual readers, and the automated online search engines that have the power to determine your visibility. For this reason, it is crucial for writers to use effective titles and keywords. Remember that your title is the first advertisement for [...]

So here’s part 2 of 5 videos from the Chartered Institute of Marketing event I ran earlier this year. In this section I look at how digital is transforming business strategy and use the very simple 4 P’s of Marketing model to demonstrate this.   © admin for Target Internet, 2012. | Permalink | No [...]

It’s time to put your thinking caps on. What’s $1bn divided by 13? The answer: $76.9m. Such is the figure per employee that the world’s biggest social network, Facebook, has paid for 551-day-old photo-sharing website Instagram. Even if it’s a … Continue reading →

Ok, so you’ve got your social media accounts set up – and you’ve gone around things the right way, by ensuring that you considered your business objectives when you set them up have been pragmatic, done the research and listening to understand what’s important to your audiences created a content strategy so that you’re ready [...]

TweetWith many of us feeling the squeeze in the current tough economic climate, it’s always worth looking at ways to keep costs low. If you are looking for a clever way to grow your business and save money then we recommend you look at Vistapr…