According to an article published by Andy Penfold in the States, mobile phones have become ‘central to weekend shopping’. Referring to a new study, conducted by Lightspeed Research on behalf of Flixster, mobile phones are being increasingly used as part of the purchase process. The survey, based on 1,000 iPhone and Android users, found that: [...]

Germany is leading the stakes in terms of online video viewing across Europe, according to a new comScore report. So what’s Germany got that we don’t? Mike Read, comScore SVP of Europe, said, “Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading [...]

How ‘green’ is the advertising industry?  If you add up the endless meetings, travelling and housing full-time staff in trendy offices, this puts a huge strain on the environment.  In a digital economy, in which more and more processes are taking place through web-based applications, is this traditional agency method as green as it could be? Companies [...]

There’s something new taking place at your local Sainsbury’s. The supermarket’s “Switch The Fish” campaign is offering shoppers free portions of lesser-known fish as Sainsbury’s contribution to the sustainability drive. For one day only

In Yell’s recent round of updates to its’ market leading online directory, Yell.com, the focus has been on the design of the its’ business listings – updating the look and feel. In summary these changes are: Redesign and simplification of all listings to make more Encouraging reviews and ratings to increase interest in a company [...]

Developing effective marketing communications is difficult and complicated.  However, before any communications plans can be developed, it is vital to invest time in getting the objective for any communication activity right from the outset. …

In March this year, we launched our social statistics pages, offering all the statistics we can find on the web relating to social media, neatly categorised with their source and date. And as promised, we have been updating these every Friday since then and we have now collected 1,000 social media statistics. We’re pretty chuffed [...]

The MMA (Mobile Marketing Association) has finally launched the first phase of its Mobile Marketer Certification Programme in the UK – but what does it mean for mobile marketers? The programme, which was launched in North America in 2010, represents the only globally recognised qualification in mobile marketing. The three tiered programme is designed to [...]

It’s estimated that there are now over 160 million tweets posted each day on Twitter. And of course, as a Tweeter, the more people you follow the more ‘noise’ you’re going to have entering your Twitter feed. Even initially sceptical businesses are now beginning to open their eyes to the fact that, in the right [...]

Following our blog post on 1st June (Make way for social media…are we forgetting the basics?)  the recent findings of a survey, conducted by Burke on behalf of the Local Search Association, shows that an integrated approach to local advertising, incorporating a mix of printed directories and online search engines is best for local businesses. The [...]