Back in Feb 2012 I did an evening event for the Chartered Institute of Marketing entitled “What’s New in Digital Marketing”. I was very honoured when 160 people paid and turned up to hear me speak for a couple of hours, especially since it was an evening event and it was snowing! I’ll post the [...]

Ever wonder how Facebook picks friends to place on your profile page, or why certain ones are always on it? You know it must be a data structure, but yet it boggles your mind every time? Up to now, these … Continue reading →

Passover, the most widely observed Jewish holiday, started last week. The eight-day festival commemorates the exodus of the ancient Hebrews from Egypt during the time of the pharaohs. Jews around the world celebrate by gathering for a Seder, reliving t…

How not to do social media.

American lifestyle clothing brand Converse, famous for its ever popular Chuck Taylor All Star shoe, has reached into the realms of many a market for decades. These include basketball, skateboarding and extreme sports and indeed the music industry.   Their most recent ad campaign ‘Just Add Colour’ features a mash up of the brand’s key [...]

Why word of mouth online is so important for business’s reputations

Perhaps it isn’t the most original of uses, but here’s an example of QR being used well. This is a point of sale display for a molecular cooking set (yes, thanks to the Heston Blumenthal influence they really do make these). I have previously blogged about the need to get the context, engagement and targeting [...]

5 Useful Pinterest posts to help the social media-ite become a Pinterest King.

Would you mind if a winter-sports company marketed its products to you, if you’ve ‘checked-in’ at a ski resort? Would you mind if a bank started pushing payment protection at you, if you’d gone into your overdraft? Would you mind … Continue reading →

Keredy Andrews shows how businesses can use market research to inform their social media content.