A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our…

Here, we’ve broken down the scientific facts for you on Twitter for ‘Engagement Rates’, ‘Posting Times’, use of ‘Hashtags’, ‘Mentions’ and ‘Retweets.’ Read on to measure and compare how your business is engaging with its followers… Engagement facts: The number one main rule on Twitter – Don’t talk about yourself all the time; instead be [...]

What do Google, Amadeus, AmEx and Tibco all have in common?Well, they are all market leaders in their verticals.  Amadeus for example are the largest travel transaction processor in the world, processing 440m bookings per year for 693 airlines across …

More than 60 million travelers pass through Los Angeles International Airport every year, and the first thing they see—before the 16-lane freeways, palm-tree lined beaches, glistening city lights or a random celebrity—is (obviously) the airport ter…

We’re at the end of Viral Marketing month – and it’s been emotional. We’ve had a case study from the CEO of Zaggora, interviewed the brains behind one of the most notorious viral Twitter accounts of all time, and had the whole concept of viral marketing analysed by a sceptical @Adam_Ketterer. What have we learnt?  [...]

I decided the other night that I wasn’t going to move much. So there I was, sitting on my couch, lazily flicking through 600 channels in my cable universe. But none of them were airing anything I wanted to see. Then I reviewed what my DVR had recorde…

We had a lovely Thursday night out last week.  Last year, I teamed up with Gravity Road & Atom42 to pitch to form ‘an agency that disappears in the night’ for the Huffington Post in the UK account.  Gravity Road … Continue reading →

This is a story about experiments, Artefact Cards, Plumpton Mornings, the 50/50 Good project, visibility and apologies. The thing with experiments is that they can, and do, go wrong.  The Artefact Tulipmania experiment was one such thing that has gone … Continue reading →

Our roundup of research insights and best practice advice from the month On the 30th April 2013 the WWW was officially twenty years old. We certainly owe a debt of gratitude to Sir Tim Berner’s Lee, not only for the invention, but also his dedication to keeping [...]

Remember when mobile meant “on the go”? Mobile use cases always involved going somewhere.