The rise of social media in today’s corporate environment has created a new set of challenges for the IT department. At the same time, with Facebook alone representing a billion plus community, social media is a huge commercial opportunity that cannot be ignored. According to Geoff Rees, Sales Director of Sunrise Software, IT professionals should [...]

“We used to be a family business, now we’re a European enterprise!” What exciting times. We are living in one big networked high street, with all sorts of opportunities and new markets emerging. A merchant no longer even needs retail … Continue reading →

“Everything is beautiful now… because in the 21st century, that’s how we do things…” Jesse Schell, #lwf2012 #rivetings

E.On, one of the “Big Six” energy suppliers in the UK, has announced it will be setting up the industry’s first “Independent Customer Council,” which will include business leaders, politicians and consumer groups. E.On is the world’s larges…

The speed of change and innovation among devices and platforms is quickly making brands consider new options in how they present their content and services. Devices (smartphones, tablets, e-readers) and platforms (content, collaboration, social medi…

Neste dia 458 anos atrás, os padres jesuítas Portugueses estabeleceram o ponto zero, que foi marcado e é considerado o berço da maior cidade da América do Sul – São Paulo. Aquele lugar, uma escola Jesuíta no coração da cidade, … Continue reading →

“The goal is not to displace human thinking [with AI] but to amplify it” – Ray Kurzweil at Learning Without Frontiers #lwf2012 #rivetings

First things first, set SMART goals for your Adwords campaign. You need to set specific, measurable, attainable, realistic, and timely goals so you know what you want to accomplish.   Now go to adwords.google.com and set up your account. Verify your email address and “create your first campaign.”   Campaign type: 1)     Search network only [...]

So Lynx launches a female product – does this mean that feminism has finally run its course. Well maybe not, but it has certainly generated a lot of interest in the marketing community. One could argue that in our “lady to ladette” culture, it is…