According to the Technorati’s Media 2013 Digital Influence Report blogs have an important influence on the online purchase decisions of a consumer, statistically higher than that of Facebook, Twitter or other social network sites.     The report, created from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers, showed that… Continue reading →

Technology and social media really made their marks at recent Fashion Weeks this year with the rise of social media on the runway.     A study from eBay Deals accumulated data from five social networks during NYFW, finding that more people are using social media for wardrobe advice, trend inspiration and fashion tips.  … Continue reading →

listen to ‘Local & Global – in conversation with Rob Poynton’ on Audioboo

Facebook yet again shakes its user community as it allows users to promote friends’ posts without needing their permission.     This feature began in May last year, when Facebook started testing the capability to promote the users own posts. This became officially available in the US market last October with a fee of $7… Continue reading →

A recent BtoB survey indicated that websites were going to be the primary focus of B2B marketing investment and activity in 2013.           This doesn’t surprise me at all as websites are a company’s best way … Continue reading →

The ever excellent Dave Chaffey, through his website SmartInsights has produced this great infographic on Digital Marketing Jobs and recruitment. They have also created some great guidance on digital marketing job descriptions. Enjoy! © Target Internet for Target Internet, 2013. | Permalink | No comment | Add [...]

Every company understands the value in making it easy for customers to sign up for their services. Simplicity in membership activation is a no-brainer: the simpler it is to sign up, the more customers will sign up. But what about the cancellation proce…

Fandrop, a new content sharing site, has landed online to help users become trend curators and insightful participants using the latest trend buzzing technology from across the web.     This new site collects content users have assimilated from the usual social media suspects such as Facebook posts, Twitter and YouTube. Users simply have to… Continue reading →

Main Street, USA, lined with storefronts—a coffee shop, a bank, a tailor, a hair salon, a stationery, a health insurer, a pet groomer, a gas station, wait…health insurer? Yes, not an insurance agency, mind you, but a storefront from an insurance co…

Independent butchers and farm shops have reported a 75% increase in sales in the month following the start of the horsemeat scandal which indicates that, wherever culpability may lie, some brands and retailers are losing the trust of the consumer. At …