A peculiar move when all other retailers seem to be fully optimising their sites for mobile browsing and developing apps ahead of the festive rush. But eBay’s pop-up store is also utilising QR codes; a reasonably creative technology but we’re still waiting to see whether it will burst into the mainstream. Branching out into two [...]
Siegel+Gale | November 17, 2011
The stalled economy has derailed the career plans of many 20-somethings who are out of work or underemployed. That’s hard enough, but this generation has been tagged as undesirable workers by some managers who claim that they are self-absorbed, have …
john v willshire | November 16, 2011
I had a terrific time at an event organised by Tom O’Leary at Portcullis House today, as part of #SVC2UK (Silicon Valley comes to the UK). It was a great panel discussion around how entrepreneurship affects the economy, featuring Joi Ito, Reid Hoffman, Peter Tufano, Megan … Continue reading →
The path of rebranding is strewn with the remains of the fallen. Netflix, Airmiles and the British Post Office are just a few of them. At the same time, a good rebrand is a marketing masterpiece. Here are our top three to watch: Starbucks is one behemoth of a brand. They’re everywhere. And they’ve just [...]
Here’s the potted version of our business learnings that we wanted to share with upcoming entrepreneurs to celebrate Global Entrepreneurship Week. Hope they’re helpful: • Be original. Beating the competitor is not about copying them, that’s about being mediocre. Period. … Continue reading →
Georgia Rakusen ran her own digital media and events production company at an early age. She discusses some very interesting insights.
Name: Georgia Rakusen
Job Role: Account Manager
Follow Georgia on Twitter: @g_rak
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TweetProfitisic, a long-standing UK Cost Cost Per Action affiliate network, has rebranded as Monetise and undergone dramatic changes. Azam Marketing’s Key Accounts Director, Karen Clayton, takes a closer look at some of the key features. The Pr…