One of the world’s most intriguing nations and cultures, China has risen to become a global economic powerhouse in little over 10 years. With a remarkable sheer size and rate of growth – developing at double or even triple the rate of most other western countries, China continues to generate significant opportunities for both domestic and international brands.

Yet in such a large and complex market with 350 million strong and rising middle class, and where over one million people have wealth in excess of RMB 10 million (USD 1.5m or GBP 1m)1, there has been a long-held simplification of the Chinese consumers. In order to grasp future sales opportunities, brands will need to better adapt to the ever-changing Chinese consumer to increase their market share and improve their competitive position.

But what are those key elements shaping the forthcoming expansion for brands in China?

The evolving Chinese consumer

The Chinese consumer is evolving …

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As an alternative to Friday5 this week, we give you a feature on gamification in the b2b sphere: an interview with Adena DeMonte, Director of Marketing at innovative gamification company Badgeville. Badgeville’s skinnable turnkey widgets allow companies to gamify their relationships with their customers with a system of progressive rewards in the form of ‘badges.’ [...]

Also to have a laser keyboard, holographic display and a flux capacitor (to enable time travel) – all the rumours in one handy infographic.

Filed under: iphone Tagged: apple, Apple rumours, iPhone 5

Samsung is trying its darndest to get a foot in the door in the tablet market, and try and pose some sort of rival threat to Apple’s iPad market dominance. But if this ad is anything to go by, then they do have a few tricks up their sleeves. The viral was picked up by [...]

I’ve done it. Mostly unknowingly. And I’m sure you have too. In my last blog, I shared my surprise at the sheer volume of legal agreements I’ve entered as a result of living my “simple” life. (The number was 53 when I last wrote, but after fu…

Samsung shows off odd Galaxy Tab bike with tablet holder | News | TechRadar UK:
Whats wrong with the kids of today?
Priorities!
For me. Gears? Essential. Galaxy Tab? Not so much.

For directory advertising to be seriously considered as part of the advertising mix in 2012 it’s essential that advertisers make this channel work harder than ever before. It must pay its way and marketers need to be able to demonstrate the value that directory advertising contributes in terms of sales, profit, lifetime value and return [...]

Amazon Unveils $199 Kindle Fire Tablet – Bloomberg:

photojojo:

Flickr launched a filter-based app today for Android!
You can share photo albums with friends, like, and comment; plus, there are 10 filters to choose from.
Flickr Launches Filter-Based App for Android

Amazon’s New Kindle May Rival Apple IPad – Video – Bloomberg