Proof, if it were needed, that the UK is leading the never-ending online race came courtesy of the Boston Consulting Group (BCG), this weekend. The BCG report found that the internet contributed 8.3% (£121bn) towards the UK economy in 2010 … Continue reading →

The following are presentations that I delivered at the KBB exhibition in February 2012.My slides very often make no sense without the verbal delivery, so if there is something you like to know more about, get in touch! We also vover all of these topics in detail and for free in the Digital Marketing Podcast [...]

As a brand strategist, the most interesting part of my industry is that branding theories can teach everyone a little more about themselves. For example, commercial brands and personal brands are comparable. Everyday branding practices can be traced to…

Internet Expo & Digital Marketing 2012 Förra veckan var vi med på Internet Expo & Digital Marketing 2012 som gick av stapeln här I Stockholm. Johan Hagenfeldt CEO på Ve Interactive Nordic höll tillsammans med John Ekman – Chief Conversionista … Continue reading →

By Niamh Kinsella (@minteressant), the latest contributor to The B2B Guide to Social Media and SAE newbie at what seems so far to be The Best Education and B2B PR Consultancy… Ever. As we at the aforementioned PR consultancy are undergoing extensive SEO training, I thought I would stick to that theme and see what [...]

“Paid, owned and earned are here to stay.” So said Keith Weed who, as the CMO for Unilever (the second largest advertiser on the planet), knows what he is talking about.He was speaking at the recent Advertising Association summit bringing together …

Updated 15/03/2012 Statistic Details Date Country   12 million users in the US Feb-12 US Check our sources 200 000 users in the UK Feb-12 UK Check our sources 28% of US users are aged 35-44 Feb-12 US Check our sources 42% of UK users are aged 25-34 Feb-12 UK Check our sources 62% of [...]

Good news for advertisers, media research enthusiasts and data fans last week as Conde Nast announced they will provide readership and behavioural data on each issue of their magazines’ tablet editions.
This is a huge leap forward given that the prim…

A very short, sharp post on Artefact – the thinking system I’ve been developing to help with: i) thinking and building through ideas on your own ii) working with teams & workshop groups to produce better ideas iii) telling other … Continue reading →

How businesses can make the most of social networks.