2011 was the year the social media manager’s role was starting to appear on job boards across the Internet with the main responsibilities around building and managing communities across many platforms. Could this role change within 3 years? Are we going from managing conversations across numerous platforms to managing relationships with agencies?…

The post Is the Role of the Social Media Manager Changing? appeared first on The Worst Kept Secret | Social Media Agency | Bespoke Training, Strategy Consulting and Community Management.

Did you catch the recent episode of Mad Men, where Don and Peggy make separate pitches for the Heinz ketchup account? To recap, Don’s presentation boards consisted of close-ups of “ketchup-worthy” foods such as burger and fries with the headline …

I was lucky enough to be at The Do Lectures Start Up the other weekend. There are many stories to be shared from that another day, especially around the ‘start up bit’. But for now, I thought I’d share this … Continue reading →

It wasn’t all that long ago that we viewed TV by appointment. NBC’s “Must-See TV” lineup of Thursday nights included legendary shows like The Cosby Show, Seinfeld and Cheers, among others, and audiences turned out in droves to see them.Things are drast…

I like beer and I name things for a living. In other words, I drink… therefore I name, but it’s more like the opposite. I even have a Facebook group called, Drinking Buddies, where we discuss craft beer. I can’t help viewing this world through a …

Our readers have regularly commented they enjoy the ‘Day In the Life Of…’ features we’ve ran in the past, so, as part of our series of articles to inspire budding entrepreneurs, we will be publishing more such profiles. Mediolana is…

 @Adam_Ketterer’s Viral Marketing Screen Sneeze. When I read a post on the B2B Social Media Guide a few weeks ago saying that viral marketing was a force not to be sneezed at, I said I thought it was, actually. I did this largely so that I could link to this cute baby panda doing a [...]

LinkedIn has become a serious business tool for professionals and organisations. With more than 10 million UK members and more than 200 million globally – LinkedIn is a significant resource for people to be tapping into. Whilst the platform is still vitally useful for those looking for employment, or finding new talent – it is [...]

A roundup of relevant links affecting our industry.Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wi…

Google’s decision to retire Reader, its RSS feed aggregator and curation tool, created a small furor among loyal users. They decried the decision as another example of a company out of sync with what its users actually want. It might seem like Reader i…