Just after Christmas, I happened on the Herald’s Top 50 Scottish Albums of 2012, as compiled by Alan Morrison, their Group Arts Editor. Which is initially surprising, as Alan’s introduction states: “Were there even 50 Scottish albums released in 2012?” That has pretty much been the response every time I’ve mentioned that I’ve been assembling [...]

Sophie Mackintosh provides inspiration for the development of creative LinkedIn campaigns by presenting us with some of the best examples of what companies have done with the LinkedIn development network.

In 2012 the world simultaneously mourned, celebrated and once again looked back on the life of Marilyn Monroe. The 50th anniversary of her death was most notably marked with the award-winning film, My Week with Marilyn, which beautifully depicted the s…

What’s happened this week: Facebook announced Graph Search, a new feature to search within the users’ Social Graph. Another development in the rise of the Interest Graph technologies that advertisers need to understand. A little less coverage went to another disruptive Facebook move to deliver free calls to US iPhone…

Since our inception in 1997, Azam Marketing has grown an enviable portfolio of domain names. Some of these are undeveloped and others have websites on them, with some of the sites being 10+ years old! Our plans to grow the business in 2013 and 2014 hav…

Have you ever wondered how historical figures would fare in today’s commercial world? Isn’t Julius Caesar echoed in many CEO’s we encounter? While William Cody’s showmanship, feats of daring-do and talent for tall stories would surely play well…

The British high street could soon lose two more familiar stores as Blockbuster and HMV call in Deloitte. Despite last-ditch attempts to save both chains, it seems that the challenge of online was too much for either to survive.   Both Blockbuster and HMV are casualties of a new type of market: a connected consumer.… Continue reading →

The British high street could soon lose two more familiar stores as Blockbuster and HMV call in Deloitte. Despite last-ditch attempts to save both chains, it seems that the challenge of online was too much for either to survive.   Both Blockbuster and HMV are casualties of a new type of market: a connected consumer.… Continue reading →

Whether you are publishing a blog, promoting an event or other marketing activity – be sure that you make your communications count.  Check these 8 publishing basics before hitting the ‘send’ button.  Spell Check. The quickest way to lose credibility is to share content peppered with typos. Check your spelling and grammar. There are apps [...]

Craig Barnes works at Custard Media, a bespoke marketing agency, offering a comprehensive mix of digital and traditional marketing campaigns. LinkedIn is a specialised social network – catering for those in professional roles. However, the site is often eclipsed by its more glamorous social contemporaries and unduly overlooked as a valuable source of promotion. So [...]