Featured blogs
Rivetings: February 17, 2012 at 03:14PM
john v willshire | February 17, 2012
Ellie Harrison at #thestory2012 – talk of the day so far for me. And a comforting story that proves that #plumptonmornings is amateurish as yet in it’s lifespan, and there’s plenty more room for expansion… #rivetings
The "his & hers" ad campaign is upon us
Engage Research | February 17, 2012
Fast food chain KFC has announced its intention to roll out its first ‘his and hers’ TV advertising campaign to support the release of its ‘healthy’ non-fried BBQ Rancher burger. But is it really important for brands to target men and women separately …
The "his & hers" ad campaign is upon us
Engage Research | February 17, 2012
Fast food chain KFC has announced its intention to roll out its first ‘his and hers’ TV advertising campaign to support the release of its ‘healthy’ non-fried BBQ Rancher burger. But is it really important for brands to target men and women separately …
The Social Club
VeInteractive | February 17, 2012
With our Brazilian blogger samba-ing her way through the Carnival, Friday’s blog comes from London, where Social Media Week has taken residence, bringing with it over 150 knowledge-sharing events, spread all over the city. A fantastic example of the power … Continue reading →
Changes afoot for iAd
Mark Brill | February 17, 2012
According to reports in the digital media press, iAd is contacting UK agencies about changes in their pricing policy and structure. In the US, the minimum spend has already been reduced from $1m to $100k, but it seems there will be even further developments. Currently iAd uses a ‘hybrid’ (or double) pricing model of both [...]
Creating the right rhythm of communications across the customer journey
Angela Medina | February 16, 2012
Simplicity in the healthcare industry is on life support. This is one of the findings from Siegel+Gale’s recently released 2011 Global Brand Simplicity Index, which articulates the across-the-board demand for simplicity in various industries. Accordi…
Mobile is social and social is mobile
TopLineFounder | February 16, 2012
How businesses could and should take advantage of the ever-growing mobile social networking trends.
Alla hjärtans dag på nätet
VeInteractive | February 16, 2012
Mer än hälften av den amerikanska befolkningen firar Alla hjärtans dag och spenderar ca $15 miljarder per år. Alla hjärtans dag är en guldgruva för alla berörda företag. Ungefär en av tre handlar sina presenter till Alla hjärtans dag på … Continue reading →
Alla hjärtans dag på nätet
VeInteractive | February 16, 2012
Mer än hälften av den amerikanska befolkningen firar Alla hjärtans dag och spenderar ca $15 miljarder per år. Alla hjärtans dag är en guldgruva för alla berörda företag. Ungefär en av tre handlar sina presenter till Alla hjärtans dag på … Continue reading →
Tablets: key usage statistics
Mark Brill | February 16, 2012
How are we using our iPads and tablet devices? Apple’s CEO, Tim Cook announced at Goldman Sachs that tablets will overtake PC sales by the end of 2012. So what is the current state of the tablet market? Whilst there is no single, complete source of data, it is possible to create an overall picture [...]
