Tone of voice is touted as a cornerstone of brand marketing, there are a number of ways to make yours cutting edge. When I’m asked what is the most important aspect of a brand’s tone of voice I usually reply, “having one”. That’s because so many brands out there don’t…
Mike Maynard | November 7, 2013
2013 has been proclaimed as the year of digital advertising. With this in mind, it is no wonder that more and more companies are climbing onto the social media advertising bandwagon. The only problem is many of them are waiting on the wrong platform. With 2014 just around the corner, almost, surely now is a [...]
The post 5 Tactics to Maximise Your Social Media Advertising Efforts appeared first on The B2B Guide to Social Media.
Twitter’s IPO pricing, Instagram’s first ad, the growth of Google+, who owns the Internet, the company hot on the tail of Facebook, the most important social metrics to large enterprises, measuring the impact of content, teens are finding other social …
renepower | November 7, 2013
Last week, I made my first trip to Siegel+Gale London. The team is as engaging and energizing as the city itself. Before long, our conversation centered on simplicity and what it means.
Our quest for simplicity connects us. The London team created a v…
Target Internet | November 6, 2013
If you’re not a developer you may not have seen the recent updates from Skype about the changes to its desktop API which come into effect in December 2013. If you’re not a developer and worried this change may affect you, here’s an overview of what the […]
Mike Maynard | November 6, 2013
“PR degrees always ignore B2B” is a common complaint of marketing departments and agencies. As an associate lecturer in PR at Southampton Solent University, I’m trying hard to fix this problem.
The post The B2B marketing lessons I’m learning 15 years into my marketing career! appeared first on The B2B Guide to Social Media.
Tjeerd Traats | November 6, 2013
Coca-Cola has more than 73 million “likes” on Facebook, but a relatively low level of activity. What’s driving all the social media interest? PTAT (People Talking About This) are the number of people who have liked, commented, posted, checked-in, or otherwise generated a story on Facebook about a specific subject…
If you’ve been to London, the chances are you’ve been to Harrods and ticked it off your “places to see” list, along with Buckingham Palace, The London Eye, Tower Bridge and Trafalgar Square. To return from a visit to London without that iconic …
Social Media: a world of teenagers tweeting z-listers, visual reminders of those moments only your mates were supposed to witness, oh and as if I almost forgot the many pictures of your neighbour’s garden that quite frankly nobody cares about, yet still manages to get dozens of ‘likes’ regardless. Now, without going off on too [...]