A landing page is the first web page your visitors see after clicking on a link in search results, emails, and/or social media links. It’s important to have distinct landing pages based on the group you are marketing to. For example, prospects who are directed to your website after clicking on a Google banner ad [...]

Financial disclosures have been a big concern since the mortgage and credit crisis began. Many claimed that lenders had taken advantage of consumers’ confusion about the loans or credit cards they were signing up for. So to protect consumers, Congres…

Hi, I’m Laura and these are my interviews with some of the best people working within digital and social media. I only finished school a few years ago and what I found out since leaving was the amount of opportunity within the digital communications world. I wrote a blog post addressing ‘how I wasn’t…

genefactor:

Stop Motion 

LEGO GRAFFITI

As technology improves, the amount of data that can be derived from user activity in digital is increasing exponentially. The question is, how much insight can be gained when the data flow is so immense? You can be drowning in data but if it’s not the right data, you learn nothing useful.  Insight into user [...]

Last week both Google and Facebook had to take down content from some Indian domain websites. This was after a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities. Google and Facebook are among 21 companies asked to develop a feature to block objectionable material [...]

Digital, commercial and marketing professionals are concerned about their long-term digital plans. The concerns arise because many are forced to work on a project-by-project basis with little integration across teams. The research found that 41% of respondents are concerned or have a low level of confidence that their digital strategy plans are fit for purpose [...]

We see so many great magazines, TV shows and books about food. And now there’s a social network too. Glam Media’s newest offering last week launched Foodie.com, a social network devoted to the gastronomic crowd. The move brings an important expansion for Glam into the ever-popular, advertising-friendly world of food-related media, from restaurant reviews to [...]

The head-to-head battle between the big boys is about to intensify. The mobile marketing strategies of Facebook and Google are under the spotlight again after Facebook raised concerns that Google could be moving towards putting hurdles in the way of Facebook on Android. The big push from Google for integrating Android with Google+ and the [...]