First things first, set SMART goals for your Adwords campaign. You need to set specific, measurable, attainable, realistic, and timely goals so you know what you want to accomplish.   Now go to adwords.google.com and set up your account. Verify your email address and “create your first campaign.”   Campaign type: 1)     Search network only [...]

So Lynx launches a female product – does this mean that feminism has finally run its course. Well maybe not, but it has certainly generated a lot of interest in the marketing community. One could argue that in our “lady to ladette” culture, it is…

Episode 58 Ciaran speaks to Simon O’Kane from Huddle, a UK collaborative cloud computing service that is changing the way teams collaborate and work together on their business documents. We explore the ethos behind Huddle, and Simon shares with us news out today on Huddle’s latest offering. Try Huddle yourself with a 2 week free [...]

For those who have yet to enter the wonderful world of the Facebook Timeline, the deadline to clean up your act is fast approaching. Facebook has announced it will be rolling out the new look profile page over the next few weeks, and once yours is in place you’ll have a week to filter out [...]

Success with any service always begins with finding the optimal audience. In the mysterious world of mobile apps, that audience consists of six distinct consumer segments: 1. Tech Evangelists We all know that person that always has the latest technology. Whether … Continue reading →

What’s happened this week: *Facebook launched ‘Actions’ expanding the Open Graph with 60 partners, in what is probably the highest profile development to date in consumer facing semantic data services. Wikipedia was one of many sites going dark to protest against proposed US IP regulations (which are now on hold),…

I never thought I’d say this but Good on you Katie Price. You fake eyelashed, hair extended, grey matter reduced beauty you.   The artist (sic) formally known as Jordan said yes to having her Twitter account ‘hijacked’ by Snickers in the boldest stunt of 2012 so far.   The former page 3 girl tweeted about [...]

This list is subjective. It is not based on any quantifiable stats. If you haven’t made it, then unlucky. Try not to lose any sleep over that. I won’t be. @charlesarthur - Twitter SUPREMO and Guardian technology editor Charles Arthur, is le grand fromage when it comes to breaking tech stories. Note for PRO’s: Waste his time [...]

During election years, really big ideas emerge on taxation, regulation, education and the like. In the spirit that intriguing ideas are often the most provocative (they couldn’t really do that, could they?), I am humbly offering my really big idea. O…