Categoriesadvertising blog brand brand experience branding Brands business cool stuff customer experience design digital Digital Marketing News Digital news ecommerce Entrepreneurialism & mentorship facebook Featured Global Google innovation Internet M-Commerce Making Marketing Marketing Strategy media mobile Networks news online Online Marketing Online shopping PR Remarketing RSS Feed SEO Shopping cart abandonment simplicity social media Social Media Marketing social networks Technology Twitter Ve Interactive Ve Interactive UK
Reasons to smile on the high street
Chloe | May 23, 2012
The words local government and innovation don’t normally appear in the same sentence. Mainly because of the widely held perception of local government as an unwieldy machine that spews our ted tape and ties the hands of industry.
Yet dig a little deeper and you will find some truly innovative partnership work between the public and private sector – born out of the recession’s requirement for new ways of thinking and approaching problems.
At Design for London (DfL) a small team within the Greater London Authority who work on behalf of the London Mayor to support boroughs and project deliverers to steer developments they are spearheading a drive to improve Londons high streets.
This initiative to make our high streets better, more relevant places to shop and live is part of the Government’s efforts to help turnaround the rising tide of boarded up shops and identikit offerings. DfL have put together a package of ideas and solutions from some of the most innovative design and architects in the city so that local governments can pick and choose solutions that work best for them.
From light architects such as speirs and major who use light to develop environments to place shapers such as Space Makers who create inspiring regeneration projects driven by the people who live there – the possibilities for public and private synergies are endless.
So watch out London tax payers, while you purse your lips at yet another council tax bill through your letterbox you may yet find reason to smile as your local high street slowly changes its shape at the hands of some of the nation’s brightest thinkers.
If you are looking for a unique marketing strategy to stand out from the competition , submit a brief now!
Leave your reply